It was 2 p.m. on a Friday, but the Faithlife offices were largely empty. Across the street, hundreds of Faithlife employees settled into the seats of a local theater. Caffeinated interns buzzed around them, putting the finishing touches on their presentations. In just minutes, the interns would ascend the stage one-by-one. There they would pitch a panel of executives and managers on projects they had conceived and developed with a team of Faithlife employees—all within the last 24 hours.