The Biggest Giving Day of the Year Is Coming Up. Are You Ready?

Thinking through year-end giving on top of all the planning for holiday services can be overwhelming. But we’re here to help you easily organize your church’s year-end giving strategy in the midst of the chaos.

People have a spirit of generosity, particularly around the holiday season. And many people are going to give to their church in December no matter what—especially those who get annual bonuses or people who prefer to give a large gift a few times each year.

Why your year-end giving plan matters

The end of a calendar (or fiscal) year allows you to share about how giving plays a weighty role in each person’s spiritual journey and the overall mission of your church.

Showing church members how their generosity has impacted people or ministries is particularly powerful, especially at this time of year when people are already thinking about money. Being transparent about where giving goes demonstrates that your church (and God) can be trusted with their tithes and offerings.

Charitable year-end giving stats

Your year-end giving plan doesn’t matter just because people are thinking about money. It’s also because what happens in December impacts your bottom line year-round. Consider these charitable giving stats:

  • Nearly a third of all giving happens in December alone.
  • Over 10% of all giving comes in the last three days of the year (December 29–31).
  • The biggest single day for giving is December 31, even though #GivingTuesday and other focused giving days are on the rise.1

The good news is that you don’t need a full campaign to have a successful year-end. In this guide, I’ll walk you through some simple steps you can take—some that you can even start today—to help your church make this December count.

In this guide, you’ll learn tips like:

  • How to develop a narrative that’s unique to your church
  • Where and when to talk about year-end giving
  • What you should include in your church giving statement
  • And more

Ready to make this December one to remember? Download your free guide today.

December 31 is coming . . . are you ready?

  1. https://nonprofitssource.com/online-giving-statistics/
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Written by
Jess Holland

Jess Holland is a marketing and communications copywriter for Life.Church. She was previously a writer on Faithlife staff.

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Written by Jess Holland