“Think of [your website] as like your online home base,” says Justin Wise, author of The Social Church. When people arrive at your website, they should be able to find their way around and get an accurate feel for what it’s like to set foot in your church.
“Before people come to our actual churches, they’re checking us out online,” Justin says. If your church website isn’t optimized for visitors, people who find you online have a hard time deciding if you’re worth checking out in person.