Mobile technology has impacted culture and changed behavior in countless ways, but many churches have struggled to interact with those changes in a timely way. Some organizations have waited so long that they’ve found themselves face to face with a harsh reality: their churches are dwindling. (more…)
I felt that way when I first started using Facebook ads for my church. But then I saw who was liking my church’s ad. Far from the usual suspects, dozens of people I’d never seen at our church were liking our ads—some even commented to ask for our address (don’t be like me: include your address and service times in your church ad). And it’s all because we made an effort to go where unchurched people in our community were.