Every person has a unique journey to your doorstep. A story that led them to your church.
Maybe they just moved into town after years of being highly involved in a church that’s now miles away—and you’re conveniently located near their new apartment. Maybe a friend has been inviting them for months and they finally gave in. Maybe your latest community service project impacted them personally, and they decided to come check you out. Maybe your last sermon directly addressed something they’re going through—and your church shared it on social media.
Whatever their story is, they discovered you and decided to show up.
You can’t control how people find your church, and you can’t force them to come back. But every time a new person discovers your church, you have the opportunity to become part of their story—and you give them the opportunity to become part of a much bigger story.
It’s not hard for a church to be on social media. But it takes a lot of work to do it well.