Church advertising? Isn’t that a bit . . . commercial?
I felt that way when I first started using Facebook ads for my church. But then I saw who was liking my church’s ad. Far from the usual suspects, dozens of people I’d never seen at our church were liking our ads—some even commented to ask for our address (don’t be like me: include your address and service times in your church ad). And it’s all because we made an effort to go where unchurched people in our community were.
(more…)
There’s a reason New Year’s resolutions like “pray more” tend to fail. “More” is vague—when will you feel like you’ve reached your resolution? And if you’re talking about a church giving campaign goals, “more” means practically nothing to your donors. [Read more…]
This week we pause to remember Jesus’ life, death, and resurrection, and for many of us, that means attending special church services.
Many—if not most—churches have Good Friday services in addition to special Easter gatherings, but some churches also meet on Maundy Thursday. [Read more…]
What three mobile apps do your members use most?
A recent survey shows nearly one-third of smartphone users rank their mobile banking app as their most-used app, just after social media and weather. And it’s not just the under-30 crowd that’s managing their money from their phones. Nearly half of adults in the survey are increasingly using mobile banking.1
Here are three tips for making the most of these changes when it comes to helping your members give financially. [Read more…]