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May 7, 2019 By Matthew Boffey   |  

How to Choose the Right Church Website Domain Name

Women typing in church website domain name

If you want your church to be more discoverable online, one of the best things you can do is nail your church website domain name.

Here are nine quick tips to follow on your way to a memorable, discoverable domain name for your church website.

1. Make the domain name as close to your church name as possible

Instinctively, people type the name of a company or organization into their address bar, followed by .com. Or, people simply google the name of your church. If that name is in your URL, Google is more likely to rank your site higher in the listings.

2. Be geographic

If your church name is common, for example, “First Baptist Church” or “Crossroads Community Church,” put the name of your town in it: firstbaptistbellingham.com or crossroadsbellingham.

Including the town also makes it simpler for people to spot your church in their Google search.

3. Use keywords

For similar reasons as above (Google), it’s important to use words people may use when searching for your church. Some combination of your church name, town, or the word “church” is a safe bet.

4. Be brief

I almost wrote, “Keep it short,” but “Be brief” is shorter. Having a short domain name is easier to say out loud, remember, and type.

Looking at the examples above, both of those are about as long as they can be. I intentionally excluded “church” from both because they felt too long otherwise. Think two, three words max—no more than 25 characters.

5. Avoid hyphens and numerals

The reason for this is simple: it is very easy to mistype when putting in hyphens and numerals. Also when you say your site out loud, you’d have to spell that out: “1st church—that’s one-s-t—of . . .” It’s easier on everyone to forego numerals and hyphens.

6. Don’t be clever

Clear and clever don’t usually mix, and since it’s more important to be clear, clever has to go. For example, if you’re at Church of God in the town Normal, IL, don’t make your domain normal4God.com. Be churchofgodnormal.com.

7. Read your church’s domain name out loud

This is a good way to catch any issues with your domain, like if it’s hard to remember, easy to misspell, or embarrassing if said out loud. I read of an IT company that runs a hardware scrap program and chose the URL itscrap.com. They changed their URL pretty soon after.

8. End your church’s URL with .com

Because .com is the most common URL ending, people are likely to assume your website ends in .com. Favor this ending over .net, .org, and others.

Also, avoid non-.com endings when someone else who could be mistaken for you has it already. For example, gracechurch.net could be confused as gracechurch.com, so it’s better to be unique (gracechurchbellingham.com) in that case.

9. Make sure you’re allowed to use it

Finally, make sure to steer clear of copyright infringement. A little research on the front end could save you time and potentially money down the road.

Faithlife Sites is a simple-to-use church website builder that comes with the ability to create a new church website domain name or use the one you already have. 

Find out everything Faithlife Sites has to offer—get started for free today. 

Filed Under: Church Technology Tagged With: church domain names, church website builder, church websites

Comments

  1. Zaeem Raza says

    March 7, 2020 at 2:22 am

    Thank you!

  2. Gary Lent says

    May 5, 2020 at 2:47 pm

    Keep in mind your church email addresses will typically end with your domain name, so don’t make them too long.

  3. Tony Mars says

    July 24, 2020 at 4:34 am

    Thanks for addressing this critical issue with an excellent article. I’m a technology architect for a Fortune 500 firm, but even I need to be reminded of the fundamentals regularly. Since the vast majority of pastors are not tech professionals, I strongly advise that these fundamentals should be followed religiously – pun intended!

  4. LH says

    January 14, 2021 at 10:55 am

    Do you have any suggestions or articles about who to register your domain with? (In Canada)
    We have ours with a national telecommunications company, but I’m curious if there are other companies that might be better suited for church websites?

    • Mary Jahnke says

      January 14, 2021 at 11:15 am

      Great question, LH! Faithlife can help with that, actually; you can transfer your domain name to Faithlife.

      Hope that helps,
      Mary from Faithlife

  5. Don Kolafa says

    January 14, 2021 at 11:04 am

    In publicizing your webpage, I would add uppercase letters to simplify recognition and memory. ChurchOfGodNormal.com is much easier to remember. Domain names are independent of upper or lower case.

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